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| 001 | 554066 | ||
| 005 | 20210719153129.0 | ||
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| 020 | _a0979028507 | ||
| 035 | _a(UK-LoTVU)0979028507 | ||
| 040 |
_dUK-LoTVU _dUkLoUWL |
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| 100 | 1 | _aPhillips, Jack J. | |
| 245 | 1 | 0 |
_aProving the value of meetings and events : _bhow and why to measure ROI / _cJack J. Phillips, Monica Myhill, James B. McDonough. |
| 260 |
_aBirmingham, AL : _bMPI, _cc2007. |
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| 300 |
_axviii, 344 p. : _bill. ; _c23 cm. |
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| 500 | _aOn the cover (not the title page) : A how-to guide and case studies. | ||
| 520 | 8 | _aThis book tells how to produce and run a good meeting or event, and how to tell whether it was successful or not, and whether it was a good return on investment (ROI). Case studies illustrate the application of ROI methods. | |
| 700 | 1 | _aMyhill, Monica. | |
| 700 | 1 | _aMcDonough, James B. | |
| 710 | 2 | _aROI Institute (US). | |
| 942 | _n0 | ||
| 999 |
_c22489 _d22489 |
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