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| 008 | 060703s2006 enk 000 0 eng|| | ||
| 020 |
_a1405846348 _c42.99 |
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| 020 | _a0273695592 (pbk.) | ||
| 020 | _a0273710001 (Internet access card) | ||
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_a658.8 _222 |
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| 100 | 1 | _aBrassington, Frances. | |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cFrances Brassington, Stephen Pettitt. |
| 250 |
_a4th edition. _bEnhanced media ed. |
||
| 260 |
_aHarlow : _bFinancial Times Prentice Hall, _c2006. |
||
| 300 |
_axxxi, 1264 p. : _bcol. ill. ; _c27 cm + _eInternet access card |
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| 366 |
_b20060811 _cIP _kxxk |
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| 500 | _aPrevious ed.: 2003. | ||
| 504 | _aIncludes bibliographies and index. | ||
| 520 | _aThis textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _vTextbooks. |
|
| 700 | 1 | _aPettitt, Stephen. | |
| 942 | _n0 | ||
| 999 |
_c20944 _d20944 |
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