000 00788cam a22002538a 4500
001 465749
005 20210719151246.0
008 041201s2006 enk 000 0 eng|
015 _aGBA503048
_2bnb
020 _a0750663618 (pbk.) :
_c£26.99
035 _a(UK-LoTVU)0750663618
035 _a(Uk)013080359
040 _aStDuBDS
_dUK-NcNUL
082 0 _a394.2068
_222
100 1 _aMasterman, Guy.
245 1 0 _aInnovative marketing communications :
_bstrategies for the events industry /
_cGuy Masterson, Emma H. Wood.
260 _aOxford :
_bElsevier Butterworth-Heinemann,
_c2006.
300 _axxi, 322 p. ;
_c25 cm.
490 0 _aEvents management
650 0 _aSpecial events
_xManagement.
650 0 _aSpecial events
_xMarketing.
700 1 _aWood, Emma H.
942 _n0
999 _c17929
_d17929