| 000 | 00950cam a22002778a 4500 | ||
|---|---|---|---|
| 001 | 462464 | ||
| 005 | 20230417182355.0 | ||
| 008 | 040809s2005 xxka f 001 0 eng| | ||
| 015 |
_aGBA462944 _2bnb |
||
| 020 |
_a0077108124 (pbk.) : _c£24.99 |
||
| 035 | _a(UK-LoTVU)0077108124 | ||
| 035 | _a(Uk)012980847 | ||
| 040 |
_aStDuBDS _dUK-WoU _dUK-LoTVU |
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| 082 | 0 |
_a658.83 _222 |
|
| 100 | 1 |
_aChisnall, Peter M. _q(Peter Michael), _d1925- |
|
| 245 | 1 | 0 |
_aMarketing research / _cPeter Chisnall. |
| 250 | _a7th edition. | ||
| 260 |
_aLondon : _bMcGraw-Hill, _c2005 [i.e. 2004] |
||
| 300 |
_axx, 554 p. ; _c25 cm. |
||
| 500 | _aPrevious ed.: 2001. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThe vaious types and approaches to marketing research are explained. There are also many interesting case studies. | ||
| 650 | 0 |
_aMarketing research _vTextbooks. |
|
| 650 | 0 |
_aMarketing research _vCase studies. |
|
| 942 | _n0 | ||
| 999 |
_c17375 _d17375 |
||