| 000 | 00914cam a22002778a 4500 | ||
|---|---|---|---|
| 001 | 459702 | ||
| 005 | 20230412142501.0 | ||
| 008 | 040721s2005 xxka 000 0 eng| | ||
| 015 |
_aGBA455104 _2bnb |
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| 020 |
_a0750659386 : _c£26.99 (Sept.) |
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| 035 | _a(UK-LoTVU)0750659386 | ||
| 035 | _a(Uk)012959343 | ||
| 040 |
_aStDuBDS _dBN |
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| 082 | 0 |
_a658.8 _222 |
|
| 100 | 1 |
_aWilson, R. M. S. _q(Richard Malcolm Sano), _d1946- |
|
| 245 | 1 | 0 |
_aStrategic marketing management : _bplanning, implementation and control / _cRichard M.S. Wilson and Colin Gilligan. |
| 250 | _a3rd edition. | ||
| 260 |
_aOxford : _bElsevier Butterworth-Heinemann, _c2005. |
||
| 300 |
_axii, 867 p. : _bill. ; _c28 cm. |
||
| 500 | _aPrevious ed.: 1997. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 | _aGilligan, Colin. | |
| 942 | _n0 | ||
| 999 |
_c16980 _d16980 |
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