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| 005 | 20230417180008.0 | ||
| 008 | 040308s2004 enk 000 0 eng| | ||
| 015 |
_aGBA421557 _2bnb |
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| 020 | _a0273685007 | ||
| 035 | _a(UK-LoTVU)0273685007 | ||
| 035 | _a(UkOxU)O15648659 | ||
| 040 |
_aUkOxU _dUK-LoTVU |
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| 082 | 0 |
_a658.802 _221 |
|
| 100 | 1 |
_aPelsmacker, Patrick de, _d1957- |
|
| 245 | 1 | 0 |
_aMarketing communications : _ba European perspective / _cPatrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. |
| 250 | _a2nd edition. | ||
| 260 |
_aHarlow : _bFinancial Times Prentice Hall, _c2004. |
||
| 300 |
_axv, 578 p : _bill. ; _c25 cm. |
||
| 500 | _aPrevious ed.: 2001. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aGeuens, Maggie, _d1969- |
|
| 700 | 1 |
_aBergh, Joeri van den, _d1971- |
|
| 942 | _n0 | ||
| 999 |
_c16674 _d16674 |
||