| 000 | 00759cam a22002418a 4500 | ||
|---|---|---|---|
| 001 | 456390 | ||
| 005 | 20210719150644.0 | ||
| 008 | 031205s2004 xxu 000 0 eng| | ||
| 015 |
_aGBA4Z2027 _2bnb |
||
| 020 |
_a1576872041 _c£18.99 |
||
| 035 | _a(UK-LoTVU)1576872041 | ||
| 040 |
_aStDuBDS _dUK-MiUT |
||
| 082 | 0 |
_a658.827 _221 |
|
| 100 | 1 |
_aRoberts, Kevin, _d1949- |
|
| 245 | 1 | 0 |
_aLovemarks : _bthe future beyond brands / _cby Kevin Roberts ; forewordby A. G. Lafley. |
| 260 |
_aNew York : _bPowerHouse ; _aLondon : _bTurnaround, _c2004. |
||
| 300 |
_a221 p. ; _c22 cm. |
||
| 650 | 0 |
_aBrand name products _xMarketing. |
|
| 650 | 0 |
_aBrand name products _xForecasting. |
|
| 650 | 0 |
_aAdvertising _xBrand name products. |
|
| 650 | 0 | _aTrademarks. | |
| 942 | _n0 | ||
| 999 |
_c16467 _d16467 |
||