| 000 | 03174nam a2200409 i 4500 | ||
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| 001 | 469048475 | ||
| 003 | UkMaC | ||
| 005 | 20240909160802.0 | ||
| 008 | 220512s2022 enka b 001|0|eng|d | ||
| 015 |
_aGBC285332 _2bnb |
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| 016 | 7 |
_a020585119 _2Uk |
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| 020 |
_a9780367444754 _qpaperback |
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| 035 | _a(Uk)020585119 | ||
| 035 | _a(UkSoSU)9997261248404796 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
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| 082 | 0 | 4 | _a658.82185 |
| 100 | 1 |
_aChaffey, Dave, _d1963- _1https://isni.org/isni/0000000109536520 _eauthor. |
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| 240 | 1 | 0 | _aEmarketing excellence |
| 245 | 1 | 0 |
_aDigital marketing excellence : _bplanning, optimizing and integrating online marketing / _cDave Chaffey, P.R. Smith. |
| 250 | _aSixth edition. | ||
| 263 | _a202207 | ||
| 264 | 1 |
_aLondon : _bRoutledge, _c2022. |
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| 300 |
_a1 volume : _billustrations (colour) ; _c25 cm |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 2017. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _a1. Introduction to Digital Marketing 2. Digital Customers 3. Digital Models 4. Content Marketing 5. Create Integrated Campaigns 6. Social Media Marketing 7. Digital Communications 8. Designing Digital Experiences 9. Digital Innovation 10. Digital Marketing Plan | |
| 520 | 8 | _aNow in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises | |
| 650 | 0 | _aInternet marketing. | |
| 700 | 1 |
_aSmith, P. R. _q(Paul Russell), _d1957- _eauthor. |
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| 775 |
_a5th edition _w692601 |
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| 776 | 0 | 8 |
_iebook version : _z9781000610949 |
| 942 | _2ddc | ||
| 999 |
_c142903 _d142903 |
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