| 000 | 01302nam a22003858i 4500 | ||
|---|---|---|---|
| 001 | 618561328 | ||
| 003 | UkMaC | ||
| 005 | 20240917111830.0 | ||
| 007 | t| | ||
| 008 | 230801s2023 enka b 001|0|eng|d | ||
| 015 |
_aGBC3I9629 _2bnb |
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| 016 | 7 |
_a021234412 _2Uk |
|
| 020 |
_a9781398611733 _qhardback _c£165.00 |
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| 020 |
_a9781398611719 _qpaperback _c£49.99 |
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| 020 |
_z9781398611726 _qPDF ebook _c£49.99 |
||
| 035 | _a(Uk)021234412 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
||
| 082 | 0 | 4 |
_a658.802 _223 |
| 100 | 1 |
_aSmith, P. R. _q(Paul Russell), _d1957- _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing communications : _bintegrating online and offline, customer engagement and digital technologies / _cP.R. Smith and Ze Zook. |
| 250 | _a8th edition | ||
| 263 | _a202312 | ||
| 264 | 1 |
_aLondon : _bKoganPage, _c2023. |
|
| 300 |
_a288 pages : _billustrations (colour) ; _c25 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 2020. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aZook, Ze, _eauthor. _1https://isni.org/isni/0000000384504531 |
|
| 775 |
_a7th edition _w235496983 |
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| 942 |
_2ddc _n0 |
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| 999 |
_c142901 _d142901 |
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