000			02135cam a22004098i 4500
001			BDZ0046418894
003			StDuBDS
005			20240821083303.0
006			m |o d |
007			cr |||||||||||
008			200812s2021 nyu ob 001 0 eng d
020			_a9780190691271 _q(epub)
020			_z9780190691240 _q(hardback)
035			_a(DLC)2020036742
040			_aDLC _beng _erda _cDLC _dStDuBDSZ
082	0	0	_a781.5 _223
245	0	4	_aThe Oxford handbook of music and advertising / _cedited by James Deaville, Siu-Lan Tan, and Ronald Rodman.
260			_aNew York : _bOxford University Press, _c2021.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
520	8		_a"The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughl
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aMusic in advertising.
650		0	_aAdvertising _xMusic.
650		0	_aAdvertising _xPsychological aspects.
650		0	_aMusic in advertising _xHistory.
650		0	_aAdvertising _xHistory.
700	1		_aDeaville, James Andrew, _d1954- _eeditor.
700	1		_aTan, Siu-Lan, _d1963- _eeditor.
700	1		_aRodman, Ronald W. _eeditor. _q(Ronald Wayne)
776	0	8	_dNew York : Oxford University Press, 2021. _iPrint version: _tThe Oxford handbook of music and advertising _w(DLC) 2020036741 _z9780190691240
856	4	0	_uhttps://www.vlebooks.com/product/openreader?id=WestLondon&accId=8832856&isbn=9780190691271 _zOpen e-book
942			_2ddc _n0
999			_c142832 _d142832