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020 _a9781003088899
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020 _a1003088899
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024 7 _a10.4324/9781003088899
_2doi
035 _a(OCoLC)1348489936
035 _a(OCoLC-P)1348489936
035 _a(StSaUL).b35428909
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245 0 4 _aThe Routledge handbook of digital sport management /
_cedited by Michael L. Naraine , Ted Hayduk III and Jason P. Doyle.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2023.
264 4 _c©2023
300 _a1 online resource (427 p.).
490 1 _aRoutledge International Handbooks
500 _aSocial Leveraging Through Participants' Experiences of Virtual Running Events
500 _aAvailable through Taylor and Francis.
520 _aThe Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context. Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics, and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade. The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry.
538 _aMode of access: World Wide Web.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aSports administration
_xTechnological innovations.
650 0 _aSports
_xMarketing
_xTechnological innovations.
650 0 _aHosting of sporting events
_xTechnological innovations.
650 0 _aSports
_xTechnological innovations.
700 1 _aNaraine, Michael L.,
_d1987-
700 1 _aHayduk, Ted.
700 1 _aDoyle, Jason P.
830 0 _aRoutledge international handbooks.
856 4 0 _uhttps://www.taylorfrancis.com/start-session?idp=uwl.ac.uk&redirectUri=https://www.taylorfrancis.com/books/9781003088899
_zOpen e-book
942 _2ddc
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