000			02028nam a22003978i 4500
001			618561188
003			UkMaC
005			20240610165802.0
007			t|
008			230922s2023 njua b 001|0|eng|d
015			_aGBC3I9489 _2bnb
016	7		_a021234271 _2Uk
020			_a9781292452340 _qpbk.
020			_z129245234X _qpbk.
035			_a(Uk)021234271
040			_aStDuBDS _beng _cStDuBDS _erda
082	0	4	_a658.8342 _223
100	1		_aSolomon, Michael R., _eauthor. _1https://isni.org/isni/0000000109288686
245	1	0	_aConsumer behavior : _bbuying, having, and being / _cMichael Solomon, Cristel Russell.
250			_a14th edition. _bGlobal edition.
263			_a202312
264		1	_aUpper Saddle River : _bPearson, _c2023.
300			_a544 pages : _billustrations (black and white, and colour) _c28 cm.
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aPrevious edition: published as by Michael R. Solomon. 2020.
504			_aIncludes bibliographical references and index.
520			_aConsumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
650		0	_aConsumer behavior.
700	1		_aRussell, Cristel Antonia, _eauthor. _1https://isni.org/isni/0000000369822486
700	1		_aSolomon, Michael R. _eauthor.
776	0	8	_iebook version : _z9781292720654
942			_2ddc _cBOOK _n0
999			_c142317 _d142317