| 000 | 01336pam a2200409 i 4500 | ||
|---|---|---|---|
| 001 | 537518330 | ||
| 003 | UkMaC | ||
| 005 | 20240528092601.0 | ||
| 008 | 201203s2021 enka b 001|0|eng|d | ||
| 015 |
_aGBC0J2514 _2bnb |
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| 016 | 7 |
_a020034137 _2Uk |
|
| 020 |
_a9781292327891 _qpaperback |
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| 020 |
_z9781292327914 _qPDF |
||
| 020 |
_z9781292327938 _qePub |
||
| 035 | _a(Uk)020034137 | ||
| 035 | _a(UkOxU)022765985 | ||
| 040 |
_aStDuBDS _beng _erda _cStDuBDS _dUk |
||
| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a658.802 _223 |
| 100 | 1 |
_aPelsmacker, Patrick de, _d1957- _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing communications : _ba European perspective / _cPatrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. |
| 250 | _aSeventh edition. | ||
| 264 | 1 |
_aHarlow : _bPearson, _c2021. |
|
| 300 |
_axiv, 566 pages : _billustrations (colour) ; _c27 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aPrevious edition: 2018. | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 530 | _aAlso issued online. | ||
| 650 | 0 |
_aCommunication in marketing _zEurope. |
|
| 700 | 1 |
_aGeuens, Maggie, _d1969- _eauthor. |
|
| 700 | 1 |
_aBergh, Joeri van den, _d1971- _eauthor. |
|
| 942 | _2ddc | ||
| 999 |
_c142315 _d142315 |
||