| 000 | 01137cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 567899202 | ||
| 003 | UkMaC | ||
| 005 | 20240528092159.0 | ||
| 008 | 221028s2023 caua f b 001|0|eng|d | ||
| 015 |
_aGBC2K0865 _2bnb |
||
| 016 | 7 |
_a020801695 _2Uk |
|
| 020 |
_a9781529781212 (pbk.) : _cNo price |
||
| 035 | _a(CaONFJC)95524547 | ||
| 035 | _a(UK-NcNUL)991004389881503181 | ||
| 040 | _dNNfCLS | ||
| 082 | 0 | 4 |
_a658.8'02 _223 |
| 100 | 1 |
_aEgan, John, _d1952- _eauthor. _0http://id.loc.gov/authorities/names/nb2001051642 _0http://viaf.org/viaf/sourceID/LC|nb2001051642 |
|
| 245 | 1 | 0 |
_aMarketing communications / _cJohn Egan. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2023. |
|
| 300 |
_a432 pages : _billustrations (black and white, and colour) ; _c25 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aPrevious edition: 2020. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _0http://id.loc.gov/authorities/subjects/sh85029077 |
|
| 942 | _2ddc | ||
| 999 |
_c142309 _d142309 |
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