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| 005 | 20240507083326.0 | ||
| 008 | 190917s2019 nyu 001 0 eng d | ||
| 010 | _a2019039996 | ||
| 020 |
_a9781250238016 _q(Trade paperback) |
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| 020 |
_z9781250238009 _q(ebook) |
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| 035 | _a(DLC)2019039996 | ||
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_a808.066659 _223 |
| 100 | 1 |
_aBly, Robert W., _eauthor. |
|
| 245 | 1 | 4 |
_aThe copywriter's handbook : _ba step-by-step guide to writing copy that sells / _cRobert W. Bly. |
| 250 | _a4th edition. | ||
| 260 |
_aNew York : _bHenry Holt and Company, _c[2019] |
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| 263 | _a202004 | ||
| 300 | _apages cm | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 366 |
_b20200407 _cTemporarily unavailable |
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| 500 | _aIncludes index. | ||
| 520 | 8 | _aUpdated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read. | |
| 650 | 0 | _aAdvertising copy. | |
| 650 | 0 | _aBusiness writing. | |
| 650 | 7 |
_aLanguages _2ukslc |
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_aWriting & editing guides _2thema |
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_aWriting & editing guides _2thema |
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_aBusiness communication & presentation _2thema |
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_aSales & marketing _2thema |
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| 650 | 7 |
_aAdvertising _2thema |
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_aBly, Robert W., _b4th edition. _dNew York : Henry Holt and Company, 2020. _iOnline version: _tThe copywriter's handbook _w(DLC) 2019039997 _z9781250238009 |
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_c142113 _d142113 |
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