| 000 | 01540nam a22004218i 4500 | ||
|---|---|---|---|
| 001 | 448239294 | ||
| 003 | UkMaC | ||
| 005 | 20240430151417.0 | ||
| 008 | 220429s2022 caua b 001|0|eng|d | ||
| 015 |
_aGBC299012 _2bnb |
||
| 016 | 7 |
_a020635405 _2Uk |
|
| 020 |
_a9781071846650 (pbk.) : _c£81.00 |
||
| 020 |
_z9781071846643 (ePub ebook) : _c£67.00 |
||
| 020 |
_z9781071846629 (PDF ebook) : _c£67.00 |
||
| 035 | _a(Uk)020635405 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _erda |
||
| 082 | 0 | 4 |
_a659.1 _223 |
| 100 | 1 |
_aAltstiel, Tom, _eauthor. _1https://isni.org/isni/0000000117716345 |
|
| 240 | 1 | 0 | _aAdvertising strategy |
| 245 | 1 | 0 |
_aAdvertising creative : _bstrategy, copy, design. |
| 250 |
_aSixth edition / _bTom Altstiel, Jean M. Grow, Dan Augustine, Joanna L. Jenkins. |
||
| 263 | _a202208 | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2022. |
|
| 300 |
_a1 volume : _billustrations ; _c28 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aPrevious edition: published as by Tom Altstiel, Jean Grow, Marcel Jennings. 2019. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aGrow, Jean, _eauthor. _1https://isni.org/isni/0000000117604095 |
|
| 700 | 1 |
_aAugustine, Dan, _eauthor. |
|
| 700 | 1 |
_aJenkins, Joanna L., _d1980- _eauthor. _1https://isni.org/isni/0000000440146098 |
|
| 700 | 1 |
_aAltstiel, Tom. _eauthor. |
|
| 776 | 0 | 8 |
_iebook version : _z9781071846643 |
| 942 | _2ddc | ||
| 999 |
_c141852 _d141852 |
||