000			04129nam a22005178i 4500
001			BDZ0054135196
003			StDuBDS
005			20240610104926.0
008			240227s2024 njua f b 001|0|eng|d
020			_a9781292725017 (pbk.) : _c55.99
020			_z9781292456720 (ePub ebook) : _c43.99
040			_aStDuBDS _beng _erda _cStDuBDS _dStDuBDSZ
072		7	_aBUS _2ukslc
072		7	_aKJ _2bicssc
072		7	_aKJC _2bicssc
072		7	_aKJMV7 _2bicssc
072		7	_aKJ _2thema
072		7	_aKJC _2thema
072		7	_aKJMV7 _2thema
082	0	4	_a658.802 _223
100	1		_aHooley, Graham J., _eauthor.
245	1	0	_aMarketing strategy and competitive positioning / _cGraham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.
250			_a8th edition.
263			_a202406
264		1	_aUpper Saddle River : _bPearson, _c2024.
300			_a592 pages : _billustrations (colour) ; _c26 cm.
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
366			_b20240708 _cNot yet available
500			_aPrevious edition: 2020.
504			_aIncludes bibliographical references and index.
505	0		_aPreface Acknowledgements Part 1 Marketing Strategy Market-led Strategic Management Strategic Marketing Planning Part 2 Competitive Market Analysis The Changing Market Environment Customer Analysis Competitor Analysis Understanding the Organisational Resource Base Part 3 Identifying Current and Future Competitive Positions Segmentation and Positioning Principles Selecting Market Targets Part 4 Competitive Positioning Strategies Creating Sustainable Competitive Advantage Competing Through the New Marketing Mix Competing Through Innovation Competing Through Superior Service and Customer Relationships Part 5 Implementing the Strategy Strategic Customer Management and The Strategic Sales Organisation Strategic Alliances and Networks Strategy Implementation and Internal Marketing Corporate Social Responsibility and Ethics Part 6 Conclusions Marketing in the Twenty-First Century References Index
520	8		_a'Marketing Strategy and Competitive Positioning' deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. _bThe ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition,?by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment. Key features include: Focus on two central issues in marketing strategy formulation - identifying target markets and creating a differential advantage Increased emphasis on competing through differentiation and customer knowledge, including new business models Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity Emphasis on competing globally within a digitalization context Updated vignettes and new case studies to help you connect marketing principles with practical applications
650		0	_aTarget marketing.
650		0	_aMarketing _xManagement.
650		7	_aBusiness and Management. _2ukslc
650		7	_aBusiness & Management _2thema
650		7	_aBusiness strategy _2thema
650		7	_aSales & marketing management _2thema
700	1		_aNicoulaud, Brigitte, _eauthor.
700	1		_aRudd, John M., _eauthor.
700	1		_aLee, Nick, _d1975- _eauthor.
942			_2ddc _cBOOK _n0
999			_c141644 _d141644