000			01749nam a2200205 a 4500
001			ebr10096169
008			091026s2005####|||||||||||||||||#||####u
082			_a658.4/5
100			_aSmith, Lyn
110			_aebrary, Inc
245	1	0	_aEffective internal communication _cLyn Smith. _helectronic resource
260			_aSterling, VA _bKogan Page _c2005
300			_axiv, 226 p. : ill. ; 24 cm.
440			_aPR in practice series
500			_aIncludes bibliographical references (p. 216-218) and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
505			_aSetting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the IC function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face-to-face -- The creative aspects : writing, editing, and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communications : the future.
650			_aPublic relations
650			_aCommunication in management
856			_uhttp://site.ebrary.com/lib/ruskin/Doc?id=10096169 _yOpen e-book (Ruskin students only)
999			_c129848 _d129848