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Television and the Second Screen : Interactive TV in the Age of Social Participation.

By: Blake, JamesMaterial type: TextTextPublisher: London : Taylor & Francis Group, 2016Copyright date: ©2017Description: 1 online resource (203 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781317428503Subject(s): Interactive television - EuropeAdditional physical formats: Print version:: Television and the Second ScreenDDC classification: 384.55 LOC classification: HE8700.95.B535 2017Online access: Click to View
Contents:
Cover -- Title -- Copyright -- Dedication -- Contents -- List of figures -- Acknowledgements -- Introduction -- 1 The evolution of interactive TV -- 2 Recasting the active audience -- 3 Entertaining the interactive user: play-along, voting and gossip -- 4 Participating in the news agenda -- 5 Factual television: reinventing the digital public space -- 6 Second screen as multi-platform transmedia storytelling -- 7 Monetising second screen gameplay -- 8 Advertising: 'Disruption is at a maximum!' -- 9 The future for social participation in TV -- Index.
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Cover -- Title -- Copyright -- Dedication -- Contents -- List of figures -- Acknowledgements -- Introduction -- 1 The evolution of interactive TV -- 2 Recasting the active audience -- 3 Entertaining the interactive user: play-along, voting and gossip -- 4 Participating in the news agenda -- 5 Factual television: reinventing the digital public space -- 6 Second screen as multi-platform transmedia storytelling -- 7 Monetising second screen gameplay -- 8 Advertising: 'Disruption is at a maximum!' -- 9 The future for social participation in TV -- Index.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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