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Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. by
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Publisher: London : Kogan Page, 2015
Availability: Items available for loan: Paul Hamlyn Library (4)Location, call number: Floor 3 658.827 GAB, ...
Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014
Online resources:
Availability: Items available for loan: Electronic publication (1).
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