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Arabic for designers : an inspirational guide to Arabic culture and creativity / Mourad Boutros.

By: Boutros, Mourad [author.]Material type: TextTextPublisher: London : Thames and Hudson, 2017Description: 224 pages ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780500519530 (hbk.) :Subject(s): Arabic type | Technology | TechnologyDDC classification: 686.2'1927 Summary: Extensively illustrated with more than 200 examples of the best in contemporary Arabic typography and graphic design, 'Arabic for Designers' is an authoritative guide for designers unfamiliar with Arabic script. Using visual examples and case studies, Mourad Boutros takes the reader through the entire range of graphic design applications: newspaper and television news typefaces, book jacket designs, corporate and brand identity, logotype conversions, advertising, design for print and fine art. The author shows how non-Arabic speaking designers can work with the language and understand and respect its cultural nuances, whilst avoiding the pitfalls and mistakes to which many others have fallen victim.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 686.21927 BOU (Browse shelf(Opens below)) Available 06561136
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Extensively illustrated with more than 200 examples of the best in contemporary Arabic typography and graphic design, 'Arabic for Designers' is an authoritative guide for designers unfamiliar with Arabic script. Using visual examples and case studies, Mourad Boutros takes the reader through the entire range of graphic design applications: newspaper and television news typefaces, book jacket designs, corporate and brand identity, logotype conversions, advertising, design for print and fine art. The author shows how non-Arabic speaking designers can work with the language and understand and respect its cultural nuances, whilst avoiding the pitfalls and mistakes to which many others have fallen victim.

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