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Advertising media planning : a brand management approach / Larry D. Kelley, Kim Bartel Sheehan, Donald W. Jugenheimer. by
Edition: 4th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialised;
Publisher: London : Routledge, 2015
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 659.111 KEL.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series: Routledge communication series
Edition: 7th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialised;
Publisher: New York : Routledge, 2019
Availability: Items available for loan: Paul Hamlyn Library (2)Location, call number: Floor 3 659 KAT, ...
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