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Relationship marketing / edited by John Egan and Michael J. Harker.

Contributor(s): Egan, John, 1952- | Harker, Michael JMaterial type: TextTextSeries: SAGE library in business and managementPublication details: London : SAGE, 2005Description: 3 v. : ill. ; 25 cmISBN: 1412908663 :Subject(s): Relationship marketingDDC classification: 658.812
Contents:
v. 1. Shaking the foundations: the origins of relationship marketing v. 2. A broad church: conceptual and theoretical development in relationship marketing v. 3. Paradigm and perspective: the future of relationship marketing.
Holdings
Item type Current library Home library Shelving location Class number Status Notes Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 REL (Browse shelf(Opens below)) Available Volume 1 05277264
Total reservations: 0

Includes bibliographical references and index.

v. 1. Shaking the foundations: the origins of relationship marketing v. 2. A broad church: conceptual and theoretical development in relationship marketing v. 3. Paradigm and perspective: the future of relationship marketing.

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