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Lights, camera, campaign : media, politics, and political advertising / edited by David A. Schultz.

Contributor(s): Schultz, David A. (David Andrew), 1958-Material type: TextTextSeries: Popular politics & governance in America ; v. 11Publication details: New York : P. Lang, c2004Description: xvii, 322 p. : ill. ; 23 cmISBN: 0820468312 (pbk. : alk. paper)Subject(s): Advertising, Political -- United States | Television in politics -- United States | Political campaigns -- United StatesDDC classification: 324.7/3/0973 LOC classification: JF2112.A4 | L54 2004
Contents:
Introduction : selling candidates and soap / David A. Schultz Creating effective political ads / Arthur Sanders Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic Two cheers for negative ads / Christopher J. Dolan Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper & H. Gibbs Knotts Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty & Melissa Cully Anderson The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti From saxophones to Schwarzenegger : entertainment politics on late-night television / David A. Schultz Lights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall / David L Schecter Political advertising in Canada / Paul Nesbitt-Larking & Jonathan Rose Moving voters in the 2000 presidential campaign : local visits, local media / David C. King & David Morehouse.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 324.730973 LIG (Browse shelf(Opens below)) Available 06795749
Total reservations: 0

Includes bibliographical references and index.

Introduction : selling candidates and soap / David A. Schultz Creating effective political ads / Arthur Sanders Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic Two cheers for negative ads / Christopher J. Dolan Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper & H. Gibbs Knotts Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty & Melissa Cully Anderson The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti From saxophones to Schwarzenegger : entertainment politics on late-night television / David A. Schultz Lights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall / David L Schecter Political advertising in Canada / Paul Nesbitt-Larking & Jonathan Rose Moving voters in the 2000 presidential campaign : local visits, local media / David C. King & David Morehouse.

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