Advances in luxury brand management / Jean-Noel Kapferer, Tim Oliver Brexendorf, Shaun M. Powell.
Material type: TextSeries: Journal of brand management: advanced collectionsPublisher: [Cham, Switzerland] : Palgrave Macmillan, 2017Copyright date: 2017Description: 1 online resource (256 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9783319511276 (e-book)Subject(s): Customer relations -- ManagementDDC classification: 658.812 Online access: Open e-bookItem type | Current library | Home library | Class number | Status | Date due | Barcode | Item reservations | |
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E-book | Electronic publication | Electronic publication | Available |
Total reservations: 0
Includes bibliographical references at the end of each chapters and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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