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Advances in luxury brand management / Jean-Noel Kapferer, Tim Oliver Brexendorf, Shaun M. Powell.

Contributor(s): Kapferer, Jean-Noel [editor.] | Brexendorf, Tim Oliver [editor.] | Powell, Shaun M [editor.]Material type: TextTextSeries: Journal of brand management: advanced collectionsPublisher: [Cham, Switzerland] : Palgrave Macmillan, 2017Copyright date: 2017Description: 1 online resource (256 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9783319511276 (e-book)Subject(s): Customer relations -- ManagementDDC classification: 658.812 Online access: Open e-book
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Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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