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Fashion branding and consumer behaviors : scientific models / edited by Tsan-Ming Choi.

Contributor(s): Choi, Tsan-Ming [editor.]Material type: TextTextSeries: International series on consumer sciencePublisher: Berlin : Springer, 2014Description: 250 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781493902767 (hbk.) :Subject(s): Consumer behavior -- Psychological aspects | Branding (Marketing) | Fashion | Business and Management | Business and ManagementDDC classification: 658.8'342 Summary: 'Fashion Branding and Consumer Behaviors' presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8342 FAS (Browse shelf(Opens below)) Available 06724787
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Includes bibliographical references.

'Fashion Branding and Consumer Behaviors' presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research.

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