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User Generated Branding : Integrating User Generated Content into Brand Management / Ulrike Arnhold. by Series: Innovatives Markenmanagement
Edition: 2010 edition.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publisher: Wiesbaden : Gabler Verlag, 2010
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Availability: Items available for loan: Electronic publication (1).
User generated branding : integrating user generated content into brand management / Ulrike Arnhold ; with a preface by Christoph Burmann. by Series: Gabler research. Innovatives markenmanagement.
Edition: 1st Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Wiesbaden : Gabler, 2010
Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8270285 ARN.
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