Includes bibliographical references and index.

1. Relationship Management in Spa Tourism: An Approach to Cross-border Regions 2. The Contribution of Tourist Events to Local Development: A Case Study 3. Museum Visitor Experience in Sri Lanka (Special Reference to the Department of National Museums) 4. The Attitudes of Local Residents Toward Tourists in the Destination of Marmaris, Turkey 5. Luxury Brands: Creation and Sustainability 6. Influence of Social Media on Tourist Behavior: An Indian Perspective 7. Mediating Role of Tourist Motivation and Participation with Satisfaction and Revisit Intention in Rishikesh, India 8. Changing Tourist Behavior with Growing Technology Usage: The Entry of Generation Z Tourists 9. Tourists' Attitudes toward Cultural Heritage: Pre- and Post-Visit Evaluation 10. Foodie Tourist Behavior 11. Impact of Mobile Applications and Internet of Things (IoT) in Halal Tourism 12. A Study on Perception and Revisiting Behavior of Tourists toward Heritage Tourism Destinations in Sivaganga District, Tamil Nadu, India 13. The Relevance of Virtual Reality and Increased Reality in Events with Streaming and Livestreaming in COVID and Post- COVID-19 Era: A Touristic Perspective 14. Tourism Activities' Role on Destination Choice and Post-Visiting Behavior: Evidence from Istanbul as a Cultural Destination

This resource discusses tourist behaviour from diverse cultural and geographical backgrounds. Topics address relationship management, luxury tourism brands, social media and digital technology, tourists' motivation and satisfaction, predictions for tourist behavior in post-COVID-19, heritage tourism, and more. Studying tourist behavior-what tourists do, what their preferences are, etc.-provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists.With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from varied cultural and geographical backgrounds. The volume addresses relationship management at different types of tourist destinations, such as spas and museums; the creation and sustainability of tourism luxury brands; the continuing growing influence of social media and digital technology on tourist choices; gauging tourists' motivation, satisfaction, and return-trip intentions; the role of tourism activities on destination choice; perspectives and case studies on heritage tourism, and more. The book also includes a chapter on how virtual reality, streaming, and livestreaming during the COVID pandemic affected tourism and goes on to makes predictions for tourist behavior in the post-COVID-19 era.