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Fashion and the consumer / Jennifer Yurchisin and Kim K.P. Johnson.

By: Yurchisin, JenniferContributor(s): Johnson, Kim K. PMaterial type: TextTextSeries: Understanding fashion seriesPublication details: Oxford : Berg, 2010Description: xiv, 173 p. : ill. ; 25 cmISBN: 9781845207984 (pbk.) :; 184520798X (pbk.) :; 9781845207977 (hbk.) :; 1845207971 (hbk.) :Subject(s): Clothing trade | Consumer behavior | Fashion -- Marketing | Beauty and FashionDDC classification: 746.9'2'0688 Summary: This text offers an accessible introduction to fashion consumption that considers both normative and alternative fashion consumption. In addition it looks at cultural and social influences on consumer behaviour, as well as issues connected with disposal and sustainability.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8342 YUR (Browse shelf(Opens below)) Available 06724035
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Includes bibliographical references and index.

This text offers an accessible introduction to fashion consumption that considers both normative and alternative fashion consumption. In addition it looks at cultural and social influences on consumer behaviour, as well as issues connected with disposal and sustainability.

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