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Hospitality marketing / Neil Wearne.

By: Wearne, Neil [author.]Contributor(s): Morrison, Alison J [author.]Material type: TextTextPublisher: London : Routledge, 2017Edition: [New] edition / revised by Alison J. MorrisonDescription: xvi, 321 pages : illustrations (black and white) ; 26 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781138163539 (hbk.) :Subject(s): Hospitality industry -- Marketing | Travel and Tourism | Travel and TourismDDC classification: 647'.0688 Summary: This textbook is aimed at students of hospitality and at those in the industry who would like some more formal training. Areas covered include the marketing function, customer mix, local hotel strategies, advertising, pricing, and market research.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 647.0688 WEA (Browse shelf(Opens below)) Available 06590128
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 647.0688 WEA (Browse shelf(Opens below)) Available 06590136
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This edition originally published: 2011.

Includes bibliographical references and index.

This textbook is aimed at students of hospitality and at those in the industry who would like some more formal training. Areas covered include the marketing function, customer mix, local hotel strategies, advertising, pricing, and market research.

Specialized.

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