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Crowdfunding : the corporate era / Dan Marom, Richard Swart & Kevin Berg Grell.

By: Marom, Dan, 1979- [author.]Contributor(s): Swart, Richard [author.] | Grell, Kevin Berg [author.]Material type: TextTextPublisher: London : Elliott and Thompson, 2015Description: 288 pages ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781783961610 (pbk.) :Subject(s): Business enterprises -- Finance | Crowd funding | Electronic fund raising | Business and Management | Business and ManagementDDC classification: 658.1'5224 Summary: Crowdfunding is powerful because it transcends finance; the mechanism is a vehicle for marketing, innovation, market validation, sales, intrapreneurship - functions that are essential to the survival of all businesses, large or small. While crowdfunding was originally seen as a mechanism for entrepreneurs to raise capital for startups, we are now seeing how it can be used by multinational companies to transform their operations. This book will show you how innovative global corporations have started to use crowdfunding, and how your business might also benefit.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.15224 MAR (Browse shelf(Opens below)) Available 06407668
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.15224 MAR (Browse shelf(Opens below)) Available 06407676
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Crowdfunding is powerful because it transcends finance; the mechanism is a vehicle for marketing, innovation, market validation, sales, intrapreneurship - functions that are essential to the survival of all businesses, large or small. While crowdfunding was originally seen as a mechanism for entrepreneurs to raise capital for startups, we are now seeing how it can be used by multinational companies to transform their operations. This book will show you how innovative global corporations have started to use crowdfunding, and how your business might also benefit.

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