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Strategic brand management : building, measuring, and managing brand equity./ Kevin Lane Keller, Vanitha Swaminathan. by
Edition: Fifth edition, global edition.
Material type: Computer file Computer file; Format: electronic available online remote
Publisher: Harlow, England : Pearson, [2020]Copyright date: 2020
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Availability: Items available for loan: Electronic publication (1).
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan. by
Edition: 5th edition.
Material type: Text Text; Format: regular print ; Literary form: Not fiction
Publisher: Harlow, Essex : Pearson Education Limited, [2020]
Availability: Not available: Paul Hamlyn Library: On loan (1). Paul Hamlyn Library: Ordered (4).
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