Branded interactions : creating the digital experience / Marco Spies.
Material type:
TextPublisher: London : Thames & Hudson, 2015Description: 359 pages : illustrations (black and white, and colour) ; 27 cm + 1 folded sheetContent type: text | still image | cartographic image Media type: unmediated Carrier type: volume | sheetISBN: 9780500518175 (hbk.) :Subject(s): Internet marketing | Branding (Marketing) | Social media -- Economic aspects | Business and Management | Business and ManagementDDC classification: 658.8'7 Summary: Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.87 SPI (Browse shelf(Opens below)) | Available | 06763901 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.87 SPI (Browse shelf(Opens below)) | Available | 06763928 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.87 SPI (Browse shelf(Opens below)) | Available | 06763952 |
Includes bibliographical references and index.
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.
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