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		Marketing communications : offline and online integration, engagement and analytics. by Smith, P. R. (Paul Russell), 1957- [author.] Zook, Ze [author.] Edition: 6th edition. P.R. Smith and Ze Zook. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2016 Availability: Items available for loan: Paul Hamlyn Library (4)Location, call number: Floor 3 658.802 SMI, ... Place reservation
		Marketing communications : integrating online and offline, customer engagement and digital technologies. by Smith, P. R. (Paul Russell), 1957- [author.] Zook, Ze [author.] Edition: 7th edition. P.R. Smith and Ze Zook. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London : KoganPage, 2020 Availability: Items available for loan: Paul Hamlyn Library (7)Location, call number: Floor 3 658.802 SMI, ... Place reservation
		Great answers to tough marketing questions / P. R. Smith. by Smith, P. R. (Paul Russell), 1957- Edition: 2nd edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2003 Availability: Items available for loan: Paul Hamlyn Library (1)Location, call number: Floor 3 658.8 SMI. Not available: Paul Hamlyn Library: On loan (1). Place reservation

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