Measuring up : how advertising affects self-image / Vickie Rutledge Shields with Dawn Heinecken.
Material type:
TextPublication details: Philadelphia, Pa. : Wantage : University of Pennsylvania Press ; University Presses Marketing [distributor], 2002Description: 224 p. : ill. ; 23 cmISBN: 0812217918 (pbk.) :; 0812236319 (hbk.) :Subject(s): Gender identity in mass media | Advertising | Semiotics | Body imageDDC classification: 306.4
Contents:
Summary: Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. There are interesting quotes from various interviewees about how they see a selection of advertisements.
Theory and method - Stereotypes and body parts: advertising content - What do ads teach us about gender? - Signs of the times: a semiotics of gender ads - Weighing in and measuring up - Elizabeth's story - Differences within gender: manufacturing distance - Interventions and changes - Final thoughts.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 306.4 SHI (Browse shelf(Opens below)) | Available | 05853575 |
Total reservations: 0
Includes bibliographical references and index.
Theory and method - Stereotypes and body parts: advertising content - What do ads teach us about gender? - Signs of the times: a semiotics of gender ads - Weighing in and measuring up - Elizabeth's story - Differences within gender: manufacturing distance - Interventions and changes - Final thoughts.
Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. There are interesting quotes from various interviewees about how they see a selection of advertisements.
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