Chinese consumers : exploring the world's largest demographic / Ashok Sethi.
Material type:
TextPublisher: Basingstoke, Hampshire : Palgrave Macmillan, 2018Description: 230 pagesContent type: text Media type: computer Carrier type: online resourceISBN: 9789811089923 (ebook)Subject(s): Consumption (Economics) -- China | Consumers -- China | Consumer behavior -- China | Economics | Economics | Consumerism | Sales & marketing | Economic systems & structures | Market research | China | Behavioural economicsGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9789811089916Summary: This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author's first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.
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Electronic publication | Electronic publication | Available |
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author's first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.
Also available in printed form ISBN 9789811089916
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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