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Rethinking prestige branding : secrets of the Ueber-Brands / Wolfgang Schaefer and J.P. Kuehlwein.

By: Schaefer, WolfgangContributor(s): Kuehlwein, J. PMaterial type: TextTextPublisher: London ; Philadelphia : Kogan Page, 2015Description: xiv, 254 pages : color illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749470036 (pbk.)Subject(s): Branding (Marketing) | Brand name productsDDC classification: 658.8/27
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 SCH (Browse shelf(Opens below)) Available 06781020
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 SCH (Browse shelf(Opens below)) Available 06781012
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