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An integrated approach to new food product development / edited by Howard R. Moskowitz, I. Sam Saguy, Tim Straus.

Contributor(s): Moskowitz, Howard R | Saguy, Israel, 1946- | Straus, TimMaterial type: TextTextPublication details: Boca Raton, Fla. ; London : CRC, 2009Description: xxiii, 479 p. : ill. ; 25 cmISBN: 9781420065534 (hbk.) :; 142006553X (hbk.) :Subject(s): Food industry and trade | New products | Research and development projects -- Management | Processed foods -- MarketingDDC classification: 664 Summary: This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 664 INT (Browse shelf(Opens below)) Issued 11/11/2024 05672848
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Errata slip inserted.

Includes bibliographical references and index.

This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry.

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