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Strategic brand management.

By: Rosenbaum-Elliott, Richard H [author.]Contributor(s): Percy, Larry [author.] | Pervan, Simon [author.]Material type: TextTextPublisher: Oxford : Oxford University Press, 2015Edition: 3rd edition. Richard Rosenbaum-Elliott, Larry Percy, Simon PervanDescription: 320 pages ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780198704201 (pbk.) :Subject(s): Product management | Brand name products | Strategic planningDDC classification: 658.8'27 Summary: This volume approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. It also integrates more traditional notions of the brand in terms of equity and positioning.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 ELL (Browse shelf(Opens below)) Available 06247113
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 ELL (Browse shelf(Opens below)) Available 06247148
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 ELL (Browse shelf(Opens below)) Available 06173632
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 ELL (Browse shelf(Opens below)) Available 06173640
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Previous edition: 2011.

Includes bibliographical references and index.

This volume approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. It also integrates more traditional notions of the brand in terms of equity and positioning.

Specialized.

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