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Global marketing management / Warren J. Keegan.

By: Keegan, Warren J [author.]Contributor(s): Brill, Elyse Arnow [author.] | Puri, Sandeep, 1972- [contributor.]Material type: TextTextPublisher: Boston, [Massachusetts] : Pearson, [2014]Edition: 8th edition. Warren J. Keegan with Elyse Arnow Brill; 8th edition. international editions contributions by Sandeep PuriDescription: 479 pages : illustrations (black and white)Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9780273775706 (ebook)Subject(s): Export marketing -- Management | Business and Management | Business & Management | Sales & marketingGenre/Form: LOC classification: HF1416 | .K4 2014Online access: click to view 6 copies Also available in printed form ISBN 9780273768685Summary: A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
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Item type Current library Home library Class number Status Date due Barcode Item reservations
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
E-book E-book Electronic publication Electronic publication Available
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Previous edition: Upper Saddle River, NJ: Prentice Hall, 2002.

A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

Also available in printed form ISBN 9780273768685

Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.

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