New luxury management : creating and managing sustainable value across the organization / edited by Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini.
Material type:
TextSeries: Palgrave advances in luxuryPublisher: Basingstoke : Palgrave Macmillan, 2016Description: 291 pages : illustrations (black and white, and colour)Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9783319417271 (ebook)Subject(s): Brand name products -- Management | Luxury goods industry -- Management | Luxuries -- Marketing | Brand name products -- Marketing | Business and Management | Purchasing & supply management | Business strategy | Sales & marketing | Organizational theory & behaviour | Budgeting & financial management | Management & management techniques | Production & quality control managementGenre/Form: LOC classification: HF5415Online access: Click here to access online Also available in printed form ISBN 9783319417264Summary: Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
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Electronic publication | Electronic publication | Available |
Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
Also available in printed form ISBN 9783319417264
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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