Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel.
Material type:
TextPublication details: Binghamton, N.Y. : Hadleigh : Haworth Hospitality & Tourism ; BRAD [distributor], 2007Description: xxii, 364 p. : ill. ; 22 cmISBN: 9780789034267 (pbk.) :; 0789034263 (pbk.) :Subject(s): Hospitality industry -- Marketing -- Handbooks, manuals, etc | Tourism -- Marketing -- Handbooks, manuals, etcDDC classification: 910.6'88 Summary: This comprehensive guide clearly explains analysing markets, utilising qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 NYK (Browse shelf(Opens below)) | Available | 06032206 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 NYK (Browse shelf(Opens below)) | Available | 06032214 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 NYK (Browse shelf(Opens below)) | Available | 06029523 |
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Includes bibliography (p. 345-347) and index.
This comprehensive guide clearly explains analysing markets, utilising qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry.
Specialized.
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