Image from Google Jackets

The employer brand : bringing the best of brand management to people at work / Simon Barrow and Richard Moseley.

By: Barrow, SimonContributor(s): Moseley, RichardMaterial type: TextTextPublication details: Chichester : John Wiley, 2005Description: xviii, 214 p. : ill. ; 24 cmISBN: 9780470012734 (hbk.) :; 0470012730 (hbk.) :Subject(s): Personnel management | Product managementDDC classification: 658.314 LOC classification: HF5415.15 | .B375 2006Summary: The authors argue that businesses need to market themselves to their employees and also make their working lives pleasant. In these ways the employees will become loyal and effective marketers for their company and its products or services, increasing the customer's positive perception of the brand. The marketing and HR departments need to work closely together to achieve these aims.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.314 BAR (Browse shelf(Opens below)) Available 06000525
Total reservations: 0

Includes bibliographical references ( p. [201]-205) and index.

The authors argue that businesses need to market themselves to their employees and also make their working lives pleasant. In these ways the employees will become loyal and effective marketers for their company and its products or services, increasing the customer's positive perception of the brand. The marketing and HR departments need to work closely together to achieve these aims.

There are no comments on this title.

to post a comment.