PR today : the authoritative guide to public relations / Trevor Morris, Simon Goldsworthy.
Material type:
TextPublication details: Basingstoke : Palgrave Macmillan, 2012Description: xxii, 347 p. : ill. ; 24 cmISBN: 9780230240094 (pbk.) :; 0230240097 (pbk.) :Subject(s): Public relationsDDC classification: 659.2 Summary: Offering full coverage of PR theory and strategies, whilst also giving practical guidance for anyone in a PR role, this textbook tackles the tough issues in the industry, while international case studies are used to demonstrate real-world scenarios.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.2 MOR (Browse shelf(Opens below)) | Available | 06153151 |
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Includes bibliographical references and index.
Offering full coverage of PR theory and strategies, whilst also giving practical guidance for anyone in a PR role, this textbook tackles the tough issues in the industry, while international case studies are used to demonstrate real-world scenarios.
Specialized.
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