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Press start : using gamification to power-up your marketing / Daniel Griffin, Albert van der Meer.

By: Griffin, Daniel [author.]Contributor(s): Meer, Albert van der [author.]Material type: TextTextPublisher: London : Bloomsbury, 2019Description: 288 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9781472970510 (pbk.) :Subject(s): Marketing | Gamification | Business and Management | Business and ManagementDDC classification: 658.8 Summary: 'Press Start' examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns. With many success stories from the likes of Linkedin, Delta Airlines, Starbucks and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide. The 'addictions' and 'highs' of Candy Crush or logging a run in your fitness app can be powerful drivers in terms of how we behave. Marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 GRI (Browse shelf(Opens below)) Available 06774512
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 GRI (Browse shelf(Opens below)) Available 06774539
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'Press Start' examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns. With many success stories from the likes of Linkedin, Delta Airlines, Starbucks and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide. The 'addictions' and 'highs' of Candy Crush or logging a run in your fitness app can be powerful drivers in terms of how we behave. Marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands.

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