Image from Google Jackets

The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer.

By: Bryant, Andy [author.]Contributor(s): Mawer, Charlie [author.]Material type: TextTextPublisher: London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, 2016Copyright date: ©2016Description: 1 online resource (344 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9780749476700 (e-book)Subject(s): Television broadcasting -- Marketing | Television programs -- Marketing | Branding (Marketing)Additional physical formats: Print version:: TV brand builders : how to win audiences and influence viewers.DDC classification: 384.55068/8 LOC classification: HE8689.7.M37 | .B793 2016Online access: click to view 100 credits
Holdings
Item type Current library Home library Class number Status Date due Barcode Item reservations
E-book E-book Electronic publication Electronic publication Available
Total reservations: 0

Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

There are no comments on this title.

to post a comment.