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Journalism and PR : unpacking 'spin', stereotypes and media myths / Jim Macnamara.

By: Macnamara, Jim [author.]Material type: TextTextPublisher: New York : Peter Lang, 2014Description: 232 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9781433124266 (pbk.) :Subject(s): Journalism -- Political aspects | Journalism -- Objectivity | Public relations and politics | Business and Management | Business and ManagementDDC classification: 659.2'90704 Summary: This text reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.
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Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.290704 MAC (Browse shelf(Opens below)) Available 06586589
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Includes bibliographical references and index.

This text reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.

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