Principles of advertising : a global perspective / Monle Lee, Carla Johnson. by
Edition: 2nd edition.
Material type: 
Text; Format:
print ; Literary form:
Not fiction ; Audience:
Specialized;
Publication details: Binghamton, N.Y. : Hadleigh : Haworth ; BRAD [distributor], 2005
Availability: Items available for loan: Paul Hamlyn Library (6)Location, call number: Floor 3 659.1 LEE, ...