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Brand desire : how to create consumer involvement and inspiration / Nicholas Ind and Oriol Iglesias.

By: Ind, Nicholas [author.]Contributor(s): Iglesias, Oriol [author.]Material type: TextTextPublisher: London : Bloomsbury Business, 2016Description: vii, 183 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781472925350 (hbk.) :; 9781472936233 (paperback)Subject(s): Brand loyalty | Branding (Marketing) | Customer loyaltyDDC classification: 658.8343 Also issued online.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.827 IND (Browse shelf(Opens below)) Available 06623050
Total reservations: 0

Formerly CIP. Uk

Includes bibliographical references and index.

Also issued online.

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