Global luxury trends : innovative strategies for emerging markets / edited by Jonas Hoffman and Ivan Coste-Maniere.
Material type:
TextPublisher: Houndmills : Palgrave Macmillan, 2013Description: xii, 263 p. : illContent type: text Media type: computer Carrier type: online resourceISBN: 9781137287397 (ebook)Subject(s): Luxury goods industry | Luxuries -- marketing | Business and Management | Business & Management | Business studies: general | International economics | Economic systems & structures | Sales & marketing | Market research | Public relations | Business innovation | Business competition | International business | Economics | Business communication & presentationGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9781137287380Summary: The rise of emerging market luxury brands, digital and online innovations and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
| Item type | Current library | Home library | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
E-book
|
Electronic publication | Electronic publication | Available |
Total reservations: 0
Formerly CIP. Uk
Includes bibliographical references and index.
The rise of emerging market luxury brands, digital and online innovations and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
Also available in printed form ISBN 9781137287380
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
There are no comments on this title.
Log in to your account to post a comment.